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connection.

I help purpose-led businesses with big
(*pinch me*) dreams, step into their authenticity with words crafted for

crafted for connection.

authenticity with words

me*) dreams, step into their

businesses with big (*pinch

I help purpose-led  

I’m passionate about working one on one with like-minded female business owners to showcase the uniqueness of their brand with words that engage their ideal client, act to build loyalty, ignite curiosity and most importantly - inspire action. 
 
With an approach that is grounded and intentional, connection is at the heart of my words. I take the time to know you and your business first. You won’t find a standard ‘one size fits all’ approach here. Your words should be as personal as your brand is, so let’s articulate the story that only you can tell and align you with the people looking for it.

In a world where everyone and everything is vying for our attention, now more than ever, it’s so important to create genuine connection to cut through the noise. Copywriting for your own business can be a confusing, time-consuming task and it’s easy to overthink it and second guess yourself when your words are so closely held and subjective to you. I see you tapping on that keyboard… only to tap backspace even faster. 

You need someone who can get inside your brain, someone who has a proven process to extract it out of you. Someone who can put a rhythm to your seemingly disjointed stream of consciousness. Someone who has a well-honed creative-meets-strategic brain to turn it all into copy that has you and your ideal customers feeling like you reached into their soul and put it on paper.

When your words meet your purpose, that's where the magic lives.

I have over a decade of marketing and writing experience (with seven of those years in retail marketing communications). It was after maternity leave with my baby girl and a firm "NO" to a request for flexibility in my work hours from full time to part time that I finally took the leap and went out on my own. I wanted to create a life that gave me the balance to spend time with my daughter, while also filling my creative cup supporting female entrepreneurs to share their value with the world. I waved goodbye to the corporate world, starting my own copywriting studio and haven’t looked back since.


As a small business owner (and a mum to two little kids juggling all the things), I understand how busy running a business can be with a million things on the to-do list. My copywriting services allow you to focus on what you enjoy doing in your business, while I work my magic crafting strategic copy to make your brand stand out from the crowd and authentically connect with your ideal audience. And when I’m not crafting word goodness in the studio, you’ll find me with a coffee in hand spending time with family, never far away from my happy place – by the ocean on the South Coast near Sydney, Australia.


It all started when they told me “no”..

mumma, boss, wordsmith, coffee enthusiast.

MEET HAYLEY

(Just to name a few...)

Wellness & Lifestyle Brands

& Children's Brands / Retail / 

Business Coaches / Motherhood 

Interior Designers / Creatives /  

OUR CLIENTS ARE

ARE WE THE PERFECT FIT?

Clementine Boshevski, Salt Lab

“Hayley is an absolute lifesaver! She’s incredibly reliable, super fast, and just gets our brand voice. No matter the deadline, she delivers high-quality copy with ease. Couldn’t recommend her more!”



“Hayley is an absolute lifesaver! No matter the deadline, she delivers high-quality copy
with ease.”
  

SIMONE MATHEWS, SOUL HOME

Working with Hayley has been the simplest part of our new website. Hayley has an ease to what she does, and nailed the content and made the process enjoyable. Highly recommend!



“Working with Hayley has been the simplest part of our new website, there is an ease to what she does.”
  

Tara Solberg, Few and Far

We rarely go back and forth as she just hits the mark the first time. From writing long form content to product descriptions, she creates copy that is on brand and truly resonates with who our customer is.



“Working with Hayley has been seamless - she takes on a brief and executes it perfectly and in a timely manner”
  

Sally Rhys Jones, Rhys Jones INTERIOR DESIGN

Hayley was a delight to work with. Everything was very easy from start to finish and she was able to articulate beautifully what I was trying to get across in a way that sounded like ‘me’ and my business ethos.




“Hayley was able to articulate beautifully what I was trying to get across, in a way that sounded like 'me' ”
  

Ashleigh Luhr, White Ink Creative

I’ve been writing my own copy since launching my business and I’m so grateful that I finally found a copywriter I could trust. A dream to work with, she took the time to go through a detailed brief with all the ideas that I had. Highly recommended!



“A dream, she worked her magic to bring everything together in a way that feels seamless and authentic to me”
  

Lexie Croxton, Business Manager, Lust Minerals

We had the pleasure of collaborating with Hayley on our website's product descriptions, and we are extremely satisfied with the outcome. Hayley showed a great understanding of our brand's tone of voice and effortlessly captured the messages we wanted to convey to our audience. Not only did Hayley produce copy that connected with our target audience, but she also did so in a timely manner. Her openness to feedback and readiness to make revisions made the process smooth sailing. Hayley tackled each request with professionalism, promptly bringing our vision to life. We are extremely grateful for your support, Hayley. Thank you for being such a delight to work with!



“Hayley effortlessly captured copy that connected with our target audience, the process was smooth sailing”
  

Yanika Flynn, BIG LITTLE THINGS

Hayley is such an amazing asset to our business - being able to take on our brainstorms & turn them into beautiful articles & interviews that are in our brand voice, are detailed & drive traffic. Couldn't recommend Hayley more to add to your business.




“Hayley is such an amazing asset to our business - turning our brainstorms into beautiful articles that drive traffic”
  

Phoebe Croucher, Olive Interior Styling

Hayley was so lovely and so easy to work with. She was so personable and spent the time getting to know me and my vision for the rebrand of my business. I had spent hours trying to get the copy together for my new website and I wish I'd come across Hayley sooner. The amount of positive feedback I've had from my new website is a true testament to Hayley.

“Her way with words is incredible and she articulated my story and services perfectly”
  

KIND WORDS

Website copywriting packages with all the personality & strategy you need to stop comparing & confidently get growing. Short but impactful, this package is suited for a one-page website or a landing page.
 
Includes:
+ Pre-briefing questionnaire 
+ Strategy phone call (30 minutes) 
+ Keyword research
+ Tagline development 
+ Content double checked by a professional proofreader 
+ Two rounds of revisions


SHORT BLACK

package 01

More in depth, layered and full of character, this package is suited for five-page websites (i.e. Home, About, Services, Portfolio, Contact).

Includes:
+ Pre-briefing questionnaire 
+ Strategy phone call (40 minutes) 
+ Keyword research
+ Tagline development 
+ Content double checked by a professional proofreader 
+ Two rounds of revisions



LONG BLACK

package 02

Harmonious, balanced and rich with personality, this holistic offering is perfect for intricate websites with a high level of detail and complexity (it’s the complete package - yes chocolate sprinkles included!).

Includes:
+ Pre-briefing questionnaire 
+ Strategy phone call (40 minutes) 
+ Keyword research
+ Tagline development 
+ Content double checked by a professional proofreader 
+ Two rounds of revisions




CAPPUCINO

package 03

I NEED THIS!

VIEW NEXT PACKAGE >

VIEW NEXT PACKAGE

SELECT your BEVERAGE OF CHOICE

Website Copywriting

YES PLEASE

Enjoy access to my word-smithery (and skip the waitlist) with dedicated time set aside to focus on your brand's copywriting requirements. From product descriptions to bios, email newsletters and sales pages, the agenda is personalised to your needs and can include a mix of copywriting tasks tailored to the brief you send me. You can focus on what you enjoy doing in your business, while I work my magic crafting strategic copy to make your brand stand out from the crowd.

Good for small copywriting jobs like -
Social media captions 
About page or bio
A refresh of service guide
Email newsletters (around 2)
Blog articles (around 2)

Included in the VIP Copywriting Day -
Pre briefing phone call (20 minutes)
A briefing questionnaire to put your ideas and knowledge onto paper
Dedicated research and analysis PRIOR to our time together




HALF DAY

3.5 hrs

LET'S CHAT

Enjoy access to my word-smithery (and skip the waitlist) with a full day set aside to focus on your brand's copywriting requirements. From product descriptions to bios, email newsletters and sales pages, the agenda is personalised to your needs and can include a mix of copywriting tasks tailored to the brief you send me. On the day, with a coffee in hand, I’ll work through your copywriting brief in order of priority, while you breathe a sigh of relief as those long overdue items are ticked off your list. The result is cohesive, made-you-look content delivered straight to your inbox.

Good for medium copywriting jobs like - 
A long sales page
Full welcome email sequence 
Suite of product descriptions 
A refresh of automated email sequences 

Included in the VIP Copywriting Day - 
Pre briefing phone call (30 minutes)
A briefing questionnaire to put your ideas and knowledge onto paper
Dedicated research and analysis PRIOR to our time together
Professional proofreading by a third party supplier





FULL DAY

7 hrs

VIEW NEXT PACKAGE >

SKIP THE WAITLIST - Enjoy access to my word-smithery

VIP Sessions

VIEW NEXT PACKAGE

Please note - I only have a limited number of spots set aside for VIP Days per quarter. You can also plan ahead and pre-book in future dates.

So run (don’t walk) and send me an enquiry to get started.


YOUR ENQUIRY IS ON ITS WAY

Thank you

Instagram  |  @hayleyg.creative


email  |  hayley@hayleygcreative.com.au


You can get a copy of my Service Guide here. Or send through an enquiry via the contact form. I can't wait to hear from you. 


LET'S FIND YOUR VOICE

Words, at your service