connection.
I help female-founded businesses with big
(*pinch me*) dreams, step into their authenticity with words crafted for
crafted for connection.
authenticity with words
me*) dreams, step into their
businesses with big (*pinch
I help female-founded
I’m passionate about working one on one with like-minded female business owners to showcase the uniqueness of their brand with words that engage their ideal client, act to build loyalty, ignite curiosity and most importantly - inspire action.
With an approach that is grounded and intentional, connection is at the heart of my words. I take the time to know you and your business first. You won’t find a standard ‘one size fits all’ approach here. Your words should be as personal as your brand is, so let’s articulate the story that only you can tell and align you with the people looking for it.
In a world where everyone and everything is vying for our attention, now more than ever, it’s so important to create genuine connection to cut through the noise. Copywriting for your own business can be a confusing, time-consuming task and it’s easy to overthink it and second guess yourself when your words are so closely held and subjective to you. I see you tapping on that keyboard… only to tap backspace even faster.
You need someone who can get inside your brain, someone who has a proven process to extract it out of you. Someone who can put a rhythm to your seemingly disjointed stream of consciousness. Someone who has a well-honed creative-meets-strategic brain to turn it all into copy that has you and your ideal customers feeling like you reached into their soul and put it on paper.
When your words meet your purpose, that's where the magic lives.
I have over a decade of marketing and writing experience (with seven of those years in retail marketing communications). It was after maternity leave with my baby girl and a firm "NO" to a request for flexibility in my work hours from full time to part time that I finally took the leap and went out on my own. I wanted to create a life that gave me the balance to spend time with my daughter, while also filling my creative cup supporting female entrepreneurs to share their value with the world. I waved goodbye to the corporate world, starting my own copywriting studio and haven’t looked back since.
As a small business owner (and a mum to two little kids juggling all the things), I understand how busy running a business can be with a million things on the to-do list. My copywriting services allow you to focus on what you enjoy doing in your business, while I work my magic crafting strategic copy to make your brand stand out from the crowd and authentically connect with your ideal audience. And when I’m not crafting word goodness in the studio, you’ll find me with a coffee in hand spending time with family, never far away from my happy place – by the ocean on the South Coast of New South Wales.
It all started when they told me “no”..
mumma, boss, wordsmith, coffee enthusiast.
MEET HAYLEY
(Just to name a few...)
Wellness & Lifestyle Brands
& Children's Brands / Retail /
Business Coaches / Motherhood
Interior Designers / Creatives /
OUR CLIENTS ARE
ARE WE THE PERFECT FIT?
Kate Addamo - The Mentor To Creatives / Web [collaboration x Seed Creative]
White Ink Creative / Web
Palm Room PR / Web [collaboration x Seed Creative]
CREATIVES
Erin Bacchi Australian Artist / Blog Articles / Artwork Collection + Product Descriptions
Big Little Things / Blog Articles / Retainer
Urban Rituelle / Blog Articles
BY THE BE / Web [collaboration x Seed Creative]
LIFESTYLE
Donna Guyler Design / Web / Blog Articles / Email Marketing [collaboration x Seed Creative]
Paiano Design / Web [collaboration x Seed Creative]
Bungalow Home / Web
INTERIOR DESIGN + STYLING
Tara Solberg, Few and Far
We rarely go back and forth as she just hits the mark the first time. From writing long form content to product descriptions, she creates copy that is on brand and truly resonates with who our customer is.
“Working with Hayley has been seamless - she takes on a brief and executes it perfectly and in a timely manner”
Erin Bacchi, Plantiful Life of Erin
Hayley's professional approach and skilful way with words has enhanced my copywriting and taken my website, blog and marketing collateral to the next level. Hayley can interpret a basic brief and turn it into something wonderful.
“Hayley really is the storyteller my business was needing and is an absolute delight to work with in every way”
Ashleigh Luhr, White Ink Creative
I’ve been writing my own copy since launching my business and I’m so grateful that I finally found a copywriter I could trust. A dream to work with, she took the time to go through a detailed brief with all the ideas that I had. Highly recommended!
“A dream, she worked her magic to bring everything together in a way that feels seamless and authentic to me”
Dante Amato, Founder Dante Amato
Thank you so much for crafting such beautiful copy for my website. My website connects deeply to my dream clients in a way that I wasn't able to articulate without your help, and you were an absolute dream to work with. Your work has without a doubt elevated my marketing and has been worth the investment tenfold.
“You're like some kind of word magician that encapsulated the whole essence and purpose of my work”
Crystal Lazaroo, Rustic Charm Interiors
The edits to the magazine and also the Instagram captions are amazing. This has been the bane of my existence and I’m so glad I can finally let this go and focus on other things which I just ran out of time for. LOVE YOUR STYLE of writing!
“Honestly you’ve hit the nail on the head with our voice… It feels like an extension of our brand, only sharper!”
Phoebe Croucher, Olive Interior Styling
Hayley was so lovely and so easy to work with. She was so personable and spent the time getting to know me and my vision for the rebrand of my business. I had spent hours trying to get the copy together for my new website and I wish I'd come across Hayley sooner. The amount of positive feedback I've had from my new website is a true testament to Hayley.
“Her way with words is incredible and she articulated my story and services perfectly”
Website copywriting packages with all the personality & strategy you need to stop comparing & confidently get growing. Short but impactful, this package is suited for a one-page website or a landing page.
Includes:
+ Pre-briefing questionnaire and phone call (30 minutes)
+ Keyword research
+ Content double checked by a professional proofreader
+ One round of revisions
SHORT BLACK
package 01
More in depth, layered and full of character, this package is suited for five-page websites (i.e. Home, About, Services, Portfolio, Contact).
Includes:
+ Pre-briefing questionnaire and phone call (40 minutes)
+ Keyword research
+ Content double checked by a professional proofreader
+ One round of revisions
LONG BLACK
package 02
Harmonious, balanced and rich with personality, this holistic offering is perfect for intricate websites with a high level of detail and complexity (it’s the complete package - yes chocolate sprinkles included!).
Includes:
+ Pre-briefing questionnaire and phone call (40 minutes)
+ Keyword research
+ Content double checked by a professional proofreader
+ Two rounds of revisions
CAPPUCINO
package 03
Creating engaging, on-brand content for like-minded clients in a range of industries is what I do best. There is SO much benefit to having regular blog articles for your brand - the content will encourage more visitation to your website, provide value to your customers, help to position your brand as a trusted expert and improve your website’s SEO. An added bonus is that blog content is evergreen and can be promoted across various social media platforms to help you stay relevant and keep your audience coming back for more.
BLOG ARTICLES
Email newsletters are one of the most effective digital marketing tools to communicate with your customer in a personalised and timely way. I’m here to assist you in creating pack-a-punch e-newsletters that engage with your customers and encourage them to take action and stay connected to your brand.
EMAIL NEWSLETTERS
Enjoy access to my word-smithery every month (and skip the waitlist) with dedicated time set aside to focus on your brand's copywriting requirements. From product descriptions to bios, blog articles and sales pages, the agenda is personalised to your needs and can include a mix of copywriting tasks tailored to the brief you send me prior to the allocated day/s.
Note: Limited spots are available. Enquire for more details.
MONTHLY RETAINER
PERFECTLY CRAFTED TO SUIT YOUR NEEDS
Copywriting Retainer
YOUR ENQUIRY IS ON ITS WAY
Thank you
Instagram | @hayleyg.creative
email | hayley@hayleygcreative.com.au
Start the conversation by getting in touch via email or send through an enquiry via the contact form. I can't wait to hear from you.
LET'S FIND YOUR VOICE
Words, at your service
I NEED THIS!
Do you ever struggle with what to write and how to make it sound like your brand when creating content for your business? If that was a BIG "yes", then I have just the tool for you... (thank me later!).
aka - never be stuck for words again. Sound good?
The wonders of a word bank for your brand...
