Copywriter for Interior, Lifestyle & Creative Brands Across Australia

Hayley standing in a modern, light-filled kitchen
Close-up of a woman holding a MacBook laptop
Hayley seated on a beige sofa in a bright, minimal living room

Interior Designers & Stylists

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Creatives

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Beauty & Wellness

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Retail

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Lifestyle

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Plus Many More

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Interior Designers & Stylists ~ Creatives ~ Beauty & Wellness ~ Retail ~ Lifestyle ~ Plus Many More ~

Clients I Work With

My strategic, storytelling approach will help you:

Build emotional connection – the kind that makes your dream client say, “Oof, she gets me.”

Make your brand memorable – people forget specs, but they remember how something made them feel.

Fast-tracks the know, like, trust factor of your business – essential for turning browsers into buyers.

And most importantly? Humanise your brand. No one wants to read what a robot writes.

Web Copywriting Services

Your website isn’t just a collection of pages - it’s the conversation happening between you and the people searching for exactly what you offer.

I craft strategic, heart-led website copy that captures your voice, clarifies your message and connects deeply with your ideal client. Together, we’ll uncover the words that feel unmistakably you - then shape them into copy that builds trust, sparks curiosity and inspires action. So when someone lands on your site, they don’t just understand what you do… they feel it.

Website Copywriting

Whether you're launching a brand new website or refreshing tired copy, these packages are designed to help interior, lifestyle and creative brands find their voice and connect with their dream clients.

Website Copy
Hayley in a bright living room interior
Hayley smiling while working at a round white desk

VIP Copywriting Sessions

Get all your content needs ticked off your to-do list. Whether you need a landing page, lead magnet, product descriptions or a refresh of your bios, a VIP day is the perfect solution for getting focused, high-quality copy done in just a half or full day session.

VIP Days

Meet My Clients

I work alongside brands (and the people behind them) building purposeful things - in interiors, lifestyle, retail, wellness and the wider creative space. The designers shaping homes that feel like a sanctuary. The founders curating products with purpose. The wellness practitioners holding space for transformation. The creatives turning vision into something tangible.

They care deeply about what they do and about how it feels to experience it. My role is to translate that care, intention and individuality into words that honour their work and connect them with the people who’ve been searching for it.

Model holding a Lust Minerals makeup compact
Retail / E-Commerce
Kirstin Ash
Kirstin Ash

Product Descriptions 

Maison on Main
Maison on Main

Website Copy

Desert Rose
Desert Rose

Branding Copy / Website Copy

Salt Lab
Salt Lab

Website Copy / Blog Articles / EDM's

Lust Minerals
Lust Minerals

Website Product Descriptions

Lifestyle
Bungalow Home
Bungalow Home

Website Copy

Hello May Magazine
Hello May Magazine

Features Writer for Real Weddings Edition 2024

BY THE BE
BY THE BE

Website Copy [collaboration x Seed Creative]

Creatives
Matt Ashton Photography
Matt Ashton Photography

Website Copy / Investment Guide / Email Flows

White Ink Creative
White Ink Creative

Website Copy

Interior Design + Styling
Sunday Homes
Sunday Homes

Website Copy [in collaboration with Seed Creative]

Altus Design Studio
Altus Design Studio

Website Copy [collaboration x Seed Creative]

Little Road Studio
Little Road Studio

Website Copy / Lead Magnet [collaboration x Seed Creative]

Rhys Jones Interior Design
Rhys Jones Interior Design

Website Copy, 'Working With Us' Collateral

Donna Guyler Design
Donna Guyler Design

Website Copy / Blog Articles / Email Marketing [collaboration x Seed Creative]

Paiano Design
Paiano Design

Website Copy [collaboration x Seed Creative]

Soul Home
Soul Home

Website Copy

Nikki Weedon Interiors
Nikki Weedon Interiors

Website Copy [collaboration x Seed Creative]

Kind Words for Hayley

  • “Working with Hayley has been the simplest part of our new website, there is an ease to what she does.”

    Working with Hayley has been the simplest part of our new website. Hayley has an ease to what she does, and nailed the content and made the process enjoyable. Highly recommend!

    —Simone Mathews, Soul Homes

  • "Working with Hayley has been seamless - she takes on a brief and executes it perfectly and in a timely manner"

    We rarely go back and forth as she just hits the mark the first time. From writing long form content to product descriptions, she creates copy that is on brand and truly resonates with who our customer is.

    —Tara Solberg, Few and Far

  • “Hayley was able to articulate beautifully what I was trying to get across, in a way that sounded like 'me' ”

    Hayley was a delight to work with. Everything was very easy from start to finish and she was able to articulate beautifully what I was trying to get across in a way that sounded like ‘me’ and my business ethos.

    —Sally Rhys Jones, Rhys Jones Interior Designs

  • “A dream, she worked her magic to bring everything together in a way that feels seamless and authentic to me”

    I’ve been writing my own copy since launching my business and I’m so grateful that I finally found a copywriter I could trust. A dream to work with, she took the time to go through a detailed brief with all the ideas that I had. Highly recommended!

    —Ashleigh Luhr, White Ink Creative

  • “Hayley effortlessly captured copy that connected with our target audience, the process was smooth sailing”

    We had the pleasure of collaborating with Hayley on our website's product descriptions, and we are extremely satisfied with the outcome. Hayley showed a great understanding of our brand's tone of voice and effortlessly captured the messages we wanted to convey to our audience. Not only did Hayley produce copy that connected with our target audience, but she also did so in a timely manner. We are extremely grateful for your support, Hayley.

    —Lexie Croxton, Business Manager, Lust Minerals

  • “Hayley is such an amazing asset to our business - turning our brainstorms into beautiful articles that drive traffic”

    Hayley is such an amazing asset to our business - being able to take on our brainstorms & turn them into beautiful articles & interviews that are in our brand voice, are detailed & drive traffic. Couldn't recommend Hayley more to add to your business.

    —Yanika Flynn, BIG LITTLE THINGS

  • “Her way with words is incredible and she articulated my story and services perfectly”

    Hayley was so lovely and so easy to work with. She was so personable and spent the time getting to know me and my vision for the rebrand of my business. I had spent hours trying to get the copy together for my new website and I wish I'd come across Hayley sooner. The amount of positive feedback I've had from my new website is a true testament to Hayley.

    —Phoebe Croucher, Olive Interior Styling

  • “Hayley is an absolute lifesaver! No matter the deadline, she delivers high-quality copy with ease.”

    Hayley is an absolute lifesaver! She’s incredibly reliable, super fast, and just gets our brand voice. No matter the deadline, she delivers high-quality copy with ease. Couldn’t recommend her more!

    —Clementine Boshevski, Salt Lab

The Journal

A place to inform and inspire with marketing know-how, copywriting tips and tricks and musings of what I’m loving.

Read more of The Journal articles here →

Journal
How to leverage storytelling in your marketing
How to leverage storytelling in your marketing

Let’s be honest – there’s a lot of noise out there. Beautiful brands. Gorgeous websites. Slick sales pages. But the ones that truly stick in your mind?

Read More →
5 Tips to Maximise Your Landing Page
5 Tips to Maximise Your Landing Page

Firstly, if you are wondering what a landing page is exactly – here is the lowdown before we get into the nitty gritty.

Read More →
Write copy that resonates with your dream customers
Write copy that resonates with your dream customers

In today’s digital world, where everyone’s scrolling and swiping, grabbing attention is tough. But that’s where great copy comes in.

Read More →
Write ATTENTION GRABBING email subject lines
Write ATTENTION GRABBING email subject lines

With inboxes flooded every day with emails from different brands and businesses, it’s essential to standout from the noise and grab their attention. But how?

Read More →
The essence of an engaging ‘About’ page
The essence of an engaging ‘About’ page

The heart of your website is an About page. The About page helps to humanise your business by telling potential customers about yourself and your team.

Read More →
How to bring your brand tone of voice to life
How to bring your brand tone of voice to life

Whether you write copy for your business or you outsource it to a VA or copywriter, it’s essential to understand how to communicate and infuse your brand voice into the content created.

Read More →
How to write STANDOUT product copy
How to write STANDOUT product copy

Here’s some news for you. It’s not just about your products. Competition is high with many brands in the marketplace offering similar products like yours.

Read More →
Why does storytelling sell?
Why does storytelling sell?

In a world where everyone and everything is vying for our attention, now more than ever, it’s so important to create a genuine connection to cut through the noise.

Read More →

Let's Work Together

Ready for copy that connects with your dream clients? Get in touch to discuss your next project.

Enquire Now