Firstly, if you are wondering what a landing page is exactly – here is the lowdown before we get into the nitty gritty.

A landing page is a standalone page focused on one goal and is disconnected from a website’s main navigation. A landing page usually serves as the first entry point for a potential customer into your business ecosystem. The most common objectives of a landing page include lead generation (capturing data of potential buyers) or sending your leads further into the funnel (i.e. checkout flow). Landing pages are usually linked to a paid ad campaign.

A well-crafted landing page is crucial for converting browsers into paying customers. The copy on your landing page plays an important role in achieving this goal. Here are my top 5 tips for ensuring your landing page content resonates and ultimately drives action. 

1 / Understand Your Audience
Before putting pen to paper (or fingers to keyboard), it’s essential to understand who your audience is. Some helpful tools to understand your target market better could include online questionnaires, social media polls, discovery calls – all these touchpoints will help you to gather information about their needs, preferences and pain points. This knowledge will allow you to tailor your message to resonate deeply with your target audience (and make them say ‘I need her in my life’). 

2/ Use Social Proof
People are more likely to trust a product or service that others have used and highly recommended. Ask clients to supply a testimonial once you have wrapped up working with them or current clients that you work with regularly. A hot tip to ensure you get a review back is to request one or two sentences only (this makes the task seem less daunting and easier to do). Include these glowing testimonials and reviews from a selected handful of clients on your landing page. 

3 / Focus on Benefits, Not Features
While it’s important to highlight the features of your product or service, it’s even more crucial to explain the benefits. Tell your audience how your offering will solve their problems or improve their lives. Using relatable scenarios and emotional triggers to make your benefits stand out will have potential customers hitting the Buy Now button. 

4 / Keep It Simple and Scannable
Online readers often skim through content, so make your copy easy to read. I recommend using short paragraphs, bullet points and subheadings to break up lengthy text. Avoid jargon and complex language – clarity is key for a landing page. The best communicator wins in business so ensure your message is easy to understand and to the point. 

5 / Create a Strong Call to Action (CTA)
Your CTA is the final push that turns a browser into a customer. Make it compelling, clear, and direct. Use action verbs and convey a sense of urgency. Place your CTA strategically on the page, ensuring it stands out visually. You can have multiple CTA buttons placed throughout the web page (without overdoing it of course). 

Now it’s time to implement these strategies for more impactful copy on your landing page. If you need my support, fill in my website enquiry form and let’s chat!