hayley x

A place to inform and inspire with marketing know-how, copywriting tips and tricks and musings of what I’m loving.


Whether you write copy for your business or you outsource it to a VA or copywriter, it’s essential to understand how to communicate and infuse your brand voice into the content created. But before we get down to business, here is the lowdown on what tone of voice (TOV) is. It’s defined as the way […]